Professional Services

rosshoneywill — Thu, 01 Jan 2009 02:00:11 +0000

Some consumers are much more valuable than others. They buy high-margin products and services. In fact, they buy more of just about everything, they do it more frequently, and they are less price-sensitive. They want more, are prepared to pay for it, and they provide the potential for significant profit uplift by smart brands who learn how to reach and motivate them.

But an absence of deep knowledge about consumer value has made it difficult to capture that potential. Who are the high-value consumers and how are they different? How can they be identified? What are their fundamental expectations of products, services and customer service? What kind of marketing and branding appeals to them; turns them on?

Without answers to these questions, marketing efforts are often misdirected, with the most valuable customers neither acquired nor retained. And profit-potential remains unfulfilled because managers don’t know how to attract and excite high-value customers, even if they already have them in their customer base.

Now at last, extensive new research has been undertaken to explain the links between high-value consumption and the personal values and attitudes that drive it. This landmark research has, for the first time, identified NEOs, a growing class of high-value consumers that is powering the economy. It defines who spends the most – most frequently – and provides rich insights into their behaviours, lifestyles and attitudes. Critically, it also identifies what differentiates high-value NEOs from all other consumers.

From the practical application of this research with global brands, Honeywill Consulting has developed resources to help organizations profit from NEOs. With NEO tools, data and services available, any organization can:

Quantify the potential for profit uplift from NEOs
Develop brand propositions
Integrate the NEO typology into existing market segments
Design products/services for NEOs
Flag NEOs on customer databases
Develop marketing and sales strategies for NEOs
Measure NEO penetration against competitors

Evidence-based NEO strategies allow extra-value strategies to be developed and implemented quickly and with confidence. Marketing spend is focused to deliver the greatest value, and because profit potential is realised across the brand, managers achieve the kind of success that is expected of them in an environment where costs have already been cut and revenue / margin expectations are high.

Introducing the New Economic Order (NEOs)

rosshoneywill — Tue, 24 Jun 2008 00:22:14 +0000

The New Economic Order (NEO) is changing the rules of engagement for business. NEOs read more, earn more, spend more and expect more from just about everyone. The vote governments in and out and impact our daily lives. To learn more, click on the link below:

Introducing the New Economic Order (NEOs)

Premium Banking Consumer Insights

rosshoneywill — Mon, 23 Jun 2008 23:50:42 +0000

A White Paper on the premium consumer in the banking sector is available as a PDF…simply click on the link below:

Premium Banking Insights

Additional Resources

rosshoneywill — Thu, 19 Jun 2008 10:00:15 +0000

Additional resources can be found at: