Honeywill Consulting works with clients to DIFFERENTIATE from competitors and to OPERATIONALISE the acquisition and retention of the most valuable consumers in the economy: that revolutionary breed who read more, know more, cherish premium experiences more, earn more, spend more, and demand more from just about everyone.
Having operationalised the process of reaching, motivating, acquiring and retaining the premium customer, Honeywill Consulting provides clients with practical brand, marketing and product specifications: rules on how to unlock new value. It believes that five business rules are far more use to a manager than a 50 page research report.
Founder Ross Honeywill is an internationally respected authority on the impact of social change on business in both the marketplace and the workplace. Through his leadership role as a director of KPMG (Asia/Pacific) between 1997 and 2001 and his subsequent work as managing director of the Neo Group and the Centre for Customer Strategy, Ross is is in demand as a consumer strategy adviser. He provides guidance to global and national brands including Qantas, David Jones, Lexus, Sony, Westpac Broking, Moët-Hennessy, National Australia Bank, Yahoo!, Fosters, Energex among others.
Honeywill Consulting draws on unique research conducted over 7 years revealing startling new insights into the social and consumer changes that are reinventing the rules of engagement in both the marketplace and the workplace. As international business commentator Robert Gottliebsen said in The Australian newspaper, “No one knows more about the consumer revolution than Ross Honeywill. CEOs ignore the Honeywill approach at their peril.”
A best-selling author, Ross’ book NEO Power has generated international acclaim, and his successful first book, I-Cons was published in Australia, New Zealand and Mainland China.
According to John Mutter, Executive Editor, Publishers Weekly, New York, “Honeywill’s exciting approach to consumer behavior focuses on discretionary spending for products or services that add to the quality of one’s life. Business leaders would do well to wake up to the Honeywill message.” After all, in a transforming society, power comes to those who successfully recognize who is charting the new path.
Honeywill Consulting provides the lens necessary to identify and track the cross-generational band of individuals creating that new path. The Honeywill approach is evidence-based, utilizing a bedrock of vast social research to identify the fascinating and revolutionary changes in society that will make a difference to everyone. It provides a fresh framework for fathoming the future; for future-proofing a business; for unlocking fresh value by attracting the premium customer.
Honeywill Consulting has offices and clients in Australia and North America.
North American business analyst & commentator Richard Cartiere has the last word, “Ross Honeywill’s penetrating insight into the real behavior of consumers has shaken the very foundations of marketing in the 21st Century and has helped global industry prepare for this new where past assumptions no longer work.”
